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Archive for January, 2009
Study: Botnets boosting click fraud rates on ads
January 31st, 2009 
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Posted in The overall industry average click fraud rate–which represents the number of clicks on online pay-per-click ads that are not legitimate–has jumped, according to a new report from search engine marketing firm Click Forensics.
The overall click fraud rate was 15.8 percent for the second quarter, up from 14.1 percent from a year ago and 14.8 percent from the previous quarter, Click Forensics said. The rate for pay-per-click ads appearing on search engine content networks, such as Google AdSense and the Yahoo Publisher Network, was 25.6 percent, up from 21.9 percent for the previous quarter.
The increase is due to a…
Another Google vs. Microsoft near-row in D.C.
WASHINGTON–It was supposed to be a tame gathering of economists evaluating the marketplace implications of Google’s planned $3.1 billion purchase of ad tech firm DoubleClick, but a think tank event here on Wednesday briefly threatened to devolve into yet another Google vs. Microsoft row.
It began calmly enough, with a buffet lunch and presentations from Harvard University’s Thomas Eisenmann, Stanford University’s Robert Hall, the University of Pennsylvania’s Lorin Hitt and David Evans of the private analyst firm LECG. Invited by the American Enterprise Institute and Brookings Institution to speak, they each described–at times in dense economics-speak–what a consolidation of Google…
Google’s 581 domain names
With the new service will offer a domain name owned by Google more and more in evitable. According to industry statistics Neil Patel, Google hands of the domain names are already as manyas 600.
Apart from the various services and the corresponding domain name, Google has acquired many names, such as deja.net picasa.com, pyra.com, keyhole.com and writely.com etc. And also has some users easily misspelling of the domain name, such as gogole.com, googel.com, googil.com and so on.
Following is a detailed list of Google’s domain name (a total of 581):
21150.com
3576.net
38389438.com
466453.com
7sou.com
95539.com
adsbygoogle.com
adsense.net
adwords.com
adwords.net…
SEO 3 things to consider – part 3
SEO 3 things to consider before you design a new static or dynamic website
1. Search engines read source code
2. Search engines follow links
3. Search engines rank every webpage
Search engines rank every web page
- Don’t use frames if you are designing a Website for search enginesThere are some ways to work around the issues of using frames but the best result will be achieved by not using frames at
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SEO 3 things to consider – part 2
SEO 3 things to consider before you design a new static or dynamic website
1. Search engines read source code
2. Search engines follow links
3. Search engines rank every webpage
Search engines follow links
- Optimise hyperlinks within your siteTry to hyperlink from text rather than an image (when possible and relevant) and use keywords in or near your hyperlink. Search engine look for keywords in hyperlinks because it tells them that
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