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Jan 31 2009

Study: Botnets boosting click fraud rates on ads

Google Newsadmin @ 1:13 am

The overall industry average click fraud rate–which represents the number of clicks on online pay-per-click ads that are not legitimate–has jumped, according to a new report from search engine marketing firm Click Forensics.
The overall click fraud rate was 15.8 percent for the second quarter, up from 14.1 percent from a year ago and 14.8 percent […]

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Jan 30 2009

Another Google vs. Microsoft near-row in D.C.

Google Newsadmin @ 1:12 am

WASHINGTON–It was supposed to be a tame gathering of economists evaluating the marketplace implications of Google’s planned $3.1 billion purchase of ad tech firm DoubleClick, but a think tank event here on Wednesday briefly threatened to devolve into yet another Google vs. Microsoft row.
It began calmly enough, with a buffet lunch and presentations from Harvard […]

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Jan 29 2009

Google’s 581 domain names

Google Newsadmin @ 2:54 pm

With the new service will offer a domain name owned by Google more and more in evitable. According to industry statistics Neil Patel, Google hands of the domain names are already as manyas 600.
Apart from the various services and the corresponding domain name, Google has acquired many names, such as deja.net picasa.com, pyra.com, keyhole.com and […]

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Jan 28 2009

SEO 3 things to consider - part 3

SEOadmin @ 4:24 am

SEO 3 things to consider before you design a new static or dynamic website
1. Search engines read source code
2. Search engines follow links
3. Search engines rank every webpage
Search engines rank every web page

Don’t use frames if you are designing a Website for search enginesThere are some ways to work around the issues of using frames […]

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Jan 27 2009

SEO 3 things to consider - part 2

SEOadmin @ 4:09 am

SEO 3 things to consider before you design a new static or dynamic website
1. Search engines read source code
2. Search engines follow links
3. Search engines rank every webpage
Search engines follow links

Optimise hyperlinks within your siteTry to hyperlink from text rather than an image (when possible and relevant) and use keywords in or near your hyperlink. […]

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