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Archive for January, 2009

12 Make Money SEO Tips 2007 part 6

6. Site Navigation and Usability

Navigation and usability is a fundamental element to search engine optimization. It is also one of the first things I look at when a potential client comes to Stickyeyes for a consultation.

Unfortunately in most situations there is a Director, Manager or Webmaster that is married to the current design. If we see a need for a complete redesign, hopefully we are lucky enough to be given the “nod,” but in most cases that does not happen, so we are forced to change bits and pieces.

Before I touch on some…

12 Make Money SEO Tips 2007 part 5

5. HTML Comment Tags/External File Names/Optimized PDF Documents

It seems like a small thing, and even overkill to some, but I have participated in some testing on these suggestions and in all instances positive results were seen. The first, rewriting external file names, would be taking your external CSS or JavaScript files and using your keyword/keyword phrases within their actual file name. As I believe meta tags (keywords and descriptions) are still in use to a point, I believe things like the file names and HTML comment tags are as well. Google mentions looking at HTML comment

12 Make Money SEO Tips 2007 part 4

4. Create a Link Building Campaign If you haven’t done this yet, you are already behind. Link building is an acceptable practice if it is done the right way. Here I’ll tell you what I think is the right way.

You need to set some type of budget. Whether you’re an individual with one or two accounts, or an agency with dozens, you need to have some type of budget set aside for this. It can be money or it can be time.

Here is how I segment my campaigns :

  • 15% – 25% to purchase one-way

12 Make Money SEO Tips 2007 part 3

3. Video Marketing

Video is huge, and will continue to grow quickly. Yahoo and YouTube average visits were between 13 to 15 minutes. Imagine getting people to watch an ad on television that long — or what you would have to pay for that audience.

All it takes is a video camera or good webcam, some basic editing software, and you’re ready to go. Be sure to keep the video short, something that people want to learn about or that will keep them watching, and place your URL somewhere in the video. At the end of the video include a…

12 Make Money SEO Tips 2007 part 2

2. Advanced Keyword Selection

This has been covered over and over again, but it is a very important element and ongoing research is crucial to help you stay ahead of the competition. There are several tools out there, most of which are free, or offer free trials. I typically use several different tools. Google Trends – According to Google “Google Trends aims to provide insights into broad search patterns. As a Google Labs product, it is still in the early stages of development. Also, it is based upon just a portion of our searches, and several approximations…