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Archive for April, 2009
What do 16,000 people ‘do’ at Google?
April 23rd, 2009 
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Posted in Think that besides search advertising, hiring is the thing Google does best?
On Thursday, the company reported gains of 50 percent or so in quarterly profit and revenue from a year ago, beating analyst expectations. It wasn’t a stellar quarter, but it was pretty darn good.
The notable thing was the hiring. The company added 2,130 workers to its roster, bringing the head count to 15,916. What do nearly 16,000 people do at a company that doesn’t make widgets (at least in the hardware manufacturing sense of the word)?
That’s an average of about 35 people showing up for their…
YouTube-Viacom lawsuit looms over antipiracy plans
Three days after Google released its copyright-filtering technology for YouTube, the major studios have announced an alliance and guidelines of their own. It’s all well and good, but things will remain in limbo until Google settles its copyright lawsuit with Viacom.
Given that Google’s YouTube is the most popular viral video site on the Internet, the absence of Google from the alliance is significant. Until that lawsuit is resolved and Google and all media companies are aligned, the solution is theoretical.
“Keep your eye on the billion-dollar lawsuit at Viacom,” says Josh Bernoff, a Forrester Research analyst. “When that gets…
‘Google bowling’ and negative SEO: All fair in love and war?
The term “Google bowling” has been floating around the Internet for a while now. The practice is one of many that can be put under the heading of negative SEO, and while I’m not a proponent of these methods, they are worth noting:
Google bowling: As Google attempted to curb link-popularity exploitation by penalizing Web sites that purchase link ads across the entire site, it also created the environment in which Google bowling came to be. As a form of negative SEO (search engine optimization), certain unscrupulous entities began buying sitewide links for competitor sites, thus causing them to incur…
Analyst: Google OS to go on HTC handsets
A Google phone concept mockup created by T3
Taiwanese handset maker HTC is expected to ship about 50,000 cell phones by the end of this year that use a mobile operating system from Google, according to a Fortune article that cites a report from a UBS analyst.
The phones won’t be for sale until next year; the initial shipment will go to developers, says analyst Benjamin Schachter. Google is likely talking to other handset manufacturers, he says.
Google has declined to comment on rumors of its phone plans. Google is hosting an analyst day on October 24, and Schachter…
Google Analytics adding search sorting, outbound link checking
Earlier today Google unveiled some new and upcoming features being added to their Analytics service at the eMetrics Summit in Washington, D.C. Site owners will soon be getting a way to see what their users are searching for within the site, potentially making it easier for them to reorganize, or prioritize the what’s on the page. Users will also have their choice of several third-party search tools that work with the new search analytics, along with Google Custom Search, Google Mini, and Google’s enterprise search appliance.
The service is also rolling out a new “Events Tracking” section for keeping tabs…
