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Archive for June, 2009

Say bye-bye to link buys

With Google’s recent crackdown on Web sites the sell PageRank–which really means selling links–a new era has begun for backlink building. In Google’s eyes, links coming into a given Web site from external, quality sites increases that site’s PageRank, and therefore its standing in the search engine’s eyes. Until recently, there were many sites that had quality in Google’s eyes (in other words, they had great PageRank) and also sold links. Anyone could get a piece of that good PR for a price.

Google is now actively lowering the PageRank of sites that deal in that sort of business, especially…

Google making more (air) waves

Google has demonstrated experimental technologies to the Federal Communications Commission in an effort to pressure the agency to open up unused wireless spectrum between TV channels for broadband Internet use.

Google, Microsoft, Intel, Dell, and EarthLink formed the White Space Coalition earlier this year to lobby the FCC and Congress to open up the empty and unused channels in the broadcast TV bands, called “white space.” They believe this unlicensed spectrum could be used as a wireless broadband pipe into homes, serving as an alternative to cable and DSL.

But TV broadcasters oppose the move, arguing that unlicensed devices in…

Google apps get faster on iPhone

Google has optimized its applications for the iPhone so they are integrated into a single interface and operate faster.

Now, if you go to Google’s home page on your iPhone you’ll see the Web search box and links to Gmail, Calendar and Reader up at the top of the screen for quick access.

Google also offers word suggestions as you type to make the query entry faster.

And once you click on links, the pages download faster than before. “When you click it’s instantaneous,” says Gummi Hafsteinsson, a senior product manager at Google. “Just like on the desktop; there’s no…

Google Trends API coming soon

Google is planning to release an application programming interface for its Google Trends program, according to Marissa Mayer, vice president of search products and user experience at Google.

During the question and answer portion of a Webcast demonstration of Google Trends on Tuesday, Mayer said the company would eventually release a Google Trends API. She also said the company would make it possible to download data from Google Trends into spreadsheets. Mayer said she couldn’t provide a time frame for either action.

Google Trends allows people to see trends in searches. You can compare specific searches, see how the search…

Gmail integrates AIM, adds colored labels

Gmail and Google Talk users can now chat with their AOL Instant Messenger buddies through the Gmail interface, Google announced today. Rolling out to all English-based users by the end of the day, the new feature will let you seamlessly jump from chatting with a Google contact to an AIM buddy without having to use two separate chat clients.

The AIM integration feels native to Gmail. The AIM log-in panel is behind the “Set status here” upside-down triangle under the Contacts list. Click there, and if the feature rollout has hit your account, you’ll see a “Sign into AIM” option…