Make Money Online

5. HTML Comment Tags/External File Names/Optimized PDF Documents

It seems like a small thing, and even overkill to some, but I have participated in some testing on these suggestions and in all instances positive results were seen. The first, rewriting external file names, would be taking your external CSS or JavaScript files and using your keyword/keyword phrases within their actual file name. As I believe meta tags (keywords and descriptions) are still in use to a point, I believe things like the file names and HTML comment tags are as well. Google mentions looking at HTML comment…

4. Create a Link Building Campaign If you haven’t done this yet, you are already behind. Link building is an acceptable practice if it is done the right way. Here I’ll tell you what I think is the right way.

You need to set some type of budget. Whether you’re an individual with one or two accounts, or an agency with dozens, you need to have some type of budget set aside for this. It can be money or it can be time.

Here is how I segment my campaigns :

• 15% – 25% to purchase one-way

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3. Video Marketing

Video is huge, and will continue to grow quickly. Yahoo and YouTube average visits were between 13 to 15 minutes. Imagine getting people to watch an ad on television that long — or what you would have to pay for that audience.

All it takes is a video camera or good webcam, some basic editing software, and you’re ready to go. Be sure to keep the video short, something that people want to learn about or that will keep them watching, and place your URL somewhere in the video. At the end of the video include a…

2. Advanced Keyword Selection

This has been covered over and over again, but it is a very important element and ongoing research is crucial to help you stay ahead of the competition. There are several tools out there, most of which are free, or offer free trials. I typically use several different tools. Google Trends – According to Google “Google Trends aims to provide insights into broad search patterns. As a Google Labs product, it is still in the early stages of development. Also, it is based upon just a portion of our searches, and several approximations…

1. Long Tail Titles + Content In highly competitive markets, generic title tags just don’t get it done anymore, although title tags can be one of the more important elements that the search engines look at to identify and categorize your page.

End users are becoming more and more knowledgeable about how search engines work; the more descriptive words they use, the more likely they are to get the results that they are looking for.

What this means is that last year the key phrase for company “A” was Debt Help. This year their top keyword phrase is…