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In the world of online services and editorial content, a term known as “stickiness” becomes the rallying cry of Webmasters and marketers alike. In essence, these people are fearful that if they lose visitors on the site, they’ll never get them back. But for some reason, Google doesn’t feel that way. In fact, it’s more […]
Companies advertising on Google’s AdWords system better fine-tune their ad landing pages.
In its automated auction system, Google will soon be looking at the length of time it takes to see an advertiser’s landing page once an ad is clicked as a factor in determining ad position and minimum bid for keywords.
People are more likely to […]
Spammers have cracked the captcha mechanism Gmail uses to make sure you are a human before you can open an e-mail account, leading to a huge increase in the amount of spam sent from Gmail last month, security firm MessageLabs says.
We’ve all been subjected to captcha programs when signing up for Web services. They typically […]
The blogosphere and Twitter have been abuzz with talk about this article by Shari Thurow, published Thursday on Search Engine Land. The article warns of supposed dangers against the SEO tactic of “PageRank sculpting.” Readers are coming away feeling reticent to employ the tactic, fearing retribution from the engines in the form of penalties. The […]
Google released a white paper on Thursday about trends in electronic communications systems at corporations and found, to no surprise, that spam is a huge problem and getting worse.
While overall e-mail message volume per user grew 47 percent, the spam volume was up 57 percent in 2007 to record levels, according to data from Google’s […]